New from Stipes...
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New Times, New Rules —
Take Control of Your Farm Marketing by Scott W. Stewart, 2006 ISBN 1-58874-576-7 Paperback List Price $29.95 |
A
New Perspective
on
Commodity Marketing
Farm marketing has changed! A new approach to marketing is required! Scott Stewart's newly published commodity marketing book presents insightful information to today's farmer for staying ahead of the game in the dynamic world of commodity marketing. With over 25 years of experience, Mr. Stewart outlines his strategy for managing opportunities and risks in a personable, easy-to-read, no-nonsense style.
The objective of this book is to give you a new perspective on your approach to commodity marketing. It will dispel some old myths, help you understand why marketing is so difficult, and offer valuable tips to make marketing easier. This book will introduce you to the tools that are needed to become an efficient marketer in this new age of volatility. It will encourage you to take a serious look at your marketing and evaluate how you are making your current marketing decisions, how you are implementing those decisions, and what tools and resources you are using to accomplish your marketing objectives.
This book is not a general text to educate you on the ins and outs of futures, options or cash marketing tools. Rather, it will give you the framework and perspective to move forward in making sound, professional marketing decisions.
The purpose of this book is to look at marketing in a new way to be
successful in the future. The objective is to motivate you to take action
and make the changes necessary to be a successful agricultural producer
for many years ahead.
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